06 Apr FRIDAY FUN POST: Nano Shoes Turn Mosquitoes Into Killers
Nano Shoes: The World’s First Anti-Mosquito Shoe
When an ad agency in Bangkok was asked to help raise awareness of mosquito prevention in the slums of Bangkok and other Southeast Asian cities. Rather than create flyers or do ads, they did something completely unexpected and innovative. They invented a revolutionary way to turn mosquitoes into mosquito killers.
The Nano Shoes cover mosquitoes’ feet in BTI larvicide, a synthetic but naturally occurring bacterium that stymies mosquito larvae. That means that as mosquitoes fly to breeding sites, they become their own exterminators.